Fool me once, shame on you. Fool me twice, shame on me.
— Old Proverb
You may have read my earlier blog articles on the Florida Winter Baseball League. The FWBL was to provide an off-season venue for independent and affiliated minor league baseball players to demonstrate their skills in the hope of attracting a spring training invitation.
The league suspended operations on November 17, leaving players, coaches and other personnel without a valid paycheck. According to various reports, most were eventually paid in whole or in part, but stories abound about league ownership’s general ineptitude.
The damage caused by the FWBL left its impact on baseball in Brevard. Sponsors and advertisers well remember how the Space Coast Surge folded after just three weeks. The newly formed Space Coast Rockets of the National Extreme Baseball League have found potential advertisers who ask if they’re an attempted resurrection of the FWBL. (They’re not.)
When the FWBL suspended operations, president Mickey Filippucci promised to reorganize and finance his league, returning better than ever.
The general reaction among we observers was, “Yeah, right.”
Out of idle curiosity, I checked the old FWBL web site today and found this press release posted May 17:
FWBL planning next season!
Miami, FL – The Florida Winter Baseball League is pleased to announce that it is deep in the planning phase for its relaunch. The FWBL plans launch its next season in October, 2011. After months of working out the fine details, the FWBL has begun a plan to reorganize for 2011. “We take away many valuable lessons from our first season experience and have the confidence to improve on many aspects of our game,” said Mickey Filippucci, the League’s President. Plans include hiring outside accounting, human resources and legal firms to ensure that all past and future business partners feel comfortable supporting the FWBL. “We owe it to the fans, the cities, businesses, players and ourselves to get it right, and we are working hard to do just that” Filippucci added. Florida Winter Baseball League, where tomorrow’s stars play today!
With all due respect to Mr. Filippucci — and after what he did to his players, this writer has little respect for him — he’s got a long way to go to re-establish his credibility with Space Coast baseball fans.
I suspect the only way anyone in Brevard County will give this man a second chance is if he disassociates himself from the league, resigns as president, and lets a true baseball executive take charge.
I will actively discourage baseball players I know from participating in this league until Mr. Filippucci separates himself from FWBL operations and puts someone with a track record in charge.
Even if he does so, I remain deeply skeptical that winter baseball will succeed in Florida. The state’s sports entertainment dollar that time of year is fixated on college and professional football and basketball. We were told the league’s economic model assumed an average attendance of 750 per game, a number many observers thought was not just wildly optimistic but in fact delusional.
We were told privately that the FWBL was prepared to absorb two years of operational losses before folding. It turned out to be three weeks.
To quote the character Rod Tidwell in Jerry Maguire, “Show me the money.” No one is going to believe that FWBL 2.0 has a snowball’s chance in Miami unless it publicly demonstrates that this time it’s adequately funded.
While searching for recent articles about the collapse of the Florida Winter Baseball League, I came across an eerily similar tale of another independent circuit that quickly folded.
The South Coast League operated for one year in 2007. It had two teams in Florida, two teams in Georgia, and two teams in South Carolina.
Like the FWBL, the SCL had delusions of grandeur. Like the FWBL, it retained the Global Scouting Bureau to handle player acquisition. Like the FWBL, it was poorly managed. Like the FWBL, it quickly failed to pay its debts. Like the FWBL, its primary investor promised to recapitalize and return for a second year.
Unlike the FWBL, it managed to play one full season before it folded.
Witness to it all was documentarian John Fitzgerald. He signed an agreement with the SCL to produce an independent series called Playing for Peanuts. As with all documentarians, there was no way he’d know he’d be recording history.
I just finished watching Fitzgerald’s ten-episode series on DVD. You can order it through www.playingforpeanuts.com. The series is $25 plus $5 shipping. Each episode was intended to run a half-hour on commercial television, which means that without commercials each episode is 22 minutes. You can finish the series in four hours.
Playing for Peanuts was dramatic, it was funny, it was everything you’d want in a baseball documentary. I couldn’t wait to watch the next episode.
The center of the story is Wally Backman. You might remember he was hired to manage the Diamondbacks and fired four days later due to a domestic problem that hit the papers. Backman was desperate to get back into the game, so he agreed to manage the South Georgia Peanuts.
Wally was wired with a mic for the entire season. He was combustible, he was controversial, he got suspended, he got fired, he got rehired. But he passionately loved the game and defended his players.
The backdrop for all this was the absolutely horrid conditions in this indy league. It had six teams, and one of the six lost its stadium lease after a week so it had to play on the road for the rest of the year. There was a drug controversy — again, involving the Peanuts — and as the financial losses mounted the players wound up having to be their own grounds crew.
Despite all this, the Peanuts somehow won the pennant.
The documentary left me wondering how the FWBL’s investors could have possibly believed they could succeed where the SCL failed, especially since the SCL’s failure was so recent and the Global Scouting Bureau was involved with both. I don’t fault the GSB — to my knowledge, they were not responsible for league finances — but I have to wonder if GSB warned FWBL investors what happened with the SCL, and if their warnings were heard.
Playing for Peanuts is a great stocking stuffer for a baseball fan. I strongly recommend you order it now in time for the holidays.
Manatees General Manager Kyle Smith issued this press release yesterday:
Manatees Announce “For the Love of the Game” Promotion
Viera, FL – The Brevard County Manatees, advanced-A affiliate of the Milwaukee Brewers, announced Monday a special “For the Love of the Game” offer.
While the Manatees share your disappointment with the suspension of the Surge’s inaugural season, we want to assure that you can still see baseball right here on the Space Coast! Simply bring any unused Surge tickets for games dated November 27 and later to the Space Coast Stadium box office, and we’ll give you an equal amount of tickets good for any 2010 Manatees’ home game (excludes FSL All-Star Game)!
“We want to make sure that no baseball fan in Brevard is left out in the cold,” offered Kyle Smith, Manatees’ general manager. “By opening our doors to Surge ticket holders and sponsors, we hope to ease the blow of a shortened season.”
FWBL and Surge corporate sponsors are also invited to contact the Manatees to discuss sponsorship opportunities at exclusive discounted rates.
Opening Night for Manatees is April 8th at Space Coast Stadium. More information on the Brevard County Manatees is available at www.manateesbaseball.com or by phone at (321) 633-9200.
A very wise business decision by the Manatees. They might pick up some customers and advertisers they didn’t have before, and they show how a legitimate baseball business is run.
Two articles in the November 23rd Florida Today about the collapse of the Florida Winter Baseball League.
From what I’ve been able to find, Florida Today seems to be taking the lead on this story. Nothing in the Miami Herald or Orlando Sentinel, papers that are on top of this story geographically but so far seem to not know about it, or not care.
Space Coast Surge players at their October 23 workout. Less than a month later,
their league folded.
The breathtaking freefall of the Florida Winter Baseball League this week will go down as one of the more embarrassing chapters in independent baseball. It happened so fast, the league might not even get a chapter, just a footnote.
The record for indy league ineptitude appears to be the Golden State League, which folded one week after opening in June 1995.
The South Coast League operated in the southeastern United States for one year, folding after the 2007 season. It had two teams in Georgia, two teams in South Carolina, and two teams in Florida (Bradenton and Port Charlotte).
So in the annals of indy ball, the FWBL ranks right up there for ineptitude, if not worse.
FWBL President Mickey Filippucci insists his league hasn’t “folded.”
He told the Leesburg Daily Commercial yesterday that “We’re going to put this thing back together. We have not folded. We want to come back in a big way.”
Would you believe him?
Would you invest your money with him?
Would you show up to play or coach for one of his teams, knowing FWBL 1.0 couldn’t even meet its first payroll?
The Lake County Black Bears in Leesburg are becoming a melodramatic subplot in this mess.
Lake County General Manager John Harris was relieved of his duties on November 10 by FWBL Executive Director James Gamble, who is also president and founder of the Global Scouting Bureau. According to media reports, Harris was blamed for tensions between the Black Bears operation and the City of Leesburg, which owns the stadium leased by the team.
After the league suspended operations on Tuesday, a person claiming to be Harris posted a comment on a Daily Commercial news story stating “John Harris is back as the GM of the Lake County Black Bears.”
But in a story in today’s Daily Commercial, Filippucci said Harris “has nothing to do with the Black Bears. He’s not an employee of the Florida Winter Baseball League.”
The article continued, “By Friday evening, [Filippucci] had retracted his original statement. He said there was an oral agreement with Harris that he would continue on as the general manager of the team as the inaugural season wound down and possibly lead the team in a second season.”
After three inconclusive conversations with Filipucci and unsuccessfully trying to cash his first paycheck, Surge field manager Jim Gabella spent the day ensuring his players they could cash their checks and find their way home.
“They should never be allowed to do anything with the game of baseball again because they tarnished its beautiful reputation,” Gabella said referring to league officials.
A Surge staffer told me that some players received two checks that bounced, while others managed to get one check to cash by heading straight to Walmart which apparently has a more liberal check cashing policy than banks. Other employees took cash on hand rather than risk a worthless piece of paper.
A news crew from Central Florida News 13 asked me to come by Cocoa Expo on Thursday to film a standup interview, since pretty much everyone else had left. They also used some of the video I’ve shot of the league. I recorded four segments that aired that night. Click here to watch the news reports. You need Windows Media Player and a broadband (cable modem, DSL) Internet connection to watch.
I doubt we’ve heard the last of this. Horror stories are sure to start emerging in the papers, and I wouldn’t be surprised if some enterprising lawyer organizes a class action lawsuit against Filippucci and his fellow investors.
Independent ball always has to survive in the shadow of “organized baseball,” a term that refers to minor league teams affiliated with major league parent clubs. The FWBL’s fiscal flop will only embellish the existing stereotype that indy leagues are untrustworthy. Some leagues, such as the American Association, are quite stable and financially successful. But those leagues don’t make headlines.
Failures like the FWBL do.
Florida Today just posted a story by Mark DeCotis reporting that the Florida Winter Baseball League has suspended operations.
DeCotis cites statements by Global Scouting Bureau staff claiming “non and delinquent payments dating back to November 1st, 2009.”
The article states that the Surge team bus cancelled its trip today to Miami, but manager Jim Gabella was told they should be ready to depart tomorrow at 11:30 AM EST.
It also says that management at Cocoa Expo, which leases their stadium to the Surge, has heard nothing about the league suspension.
I reported earlier that several league web sites were parked or partially inactive. They’re all working again, but who knows if that will last.
“Due to a series of failed commitments by the Florida Winter Baseball League (FWBL) to the Global Scouting Bureau (GSB), we have chosen to announce a formal separation from the client,” the GSB press release states.
Web sites for the Miami Diamantes and Lake County Black Bears are still operating, although they also feature the press release. The web sites for the Seminole County Naturals and Space Coast Surge have been parked with GoDaddy.com, meaning they’re shut down for now.
The FWBL.com web site is still active, but some photos are missing. (Many appear to be photos provided by SpaceCoastBaseball.com.)
“GSB was hired as the management company to oversee formation, staff hiring, and eventual daily operations of the FWBL,” the press release states.
Nothing official has been announced yet about whether the league will continue operations.
If the plug’s been pulled, you may want to click here to access the league’s final stats. Lake County at 11-4 would be the league champion, I guess. The Surge finished 2-13.
League officials stated before the season began that their economic model assumed an average attendance of 750 per game. Many observers privately thought that number was wildly optimistic. The current average is 367, about half of that assumption, but it seems awfully early to be giving up. By January, when the league would be entering the final days of the pennant race, high school and college football would be over, the operations would be established, so perhaps they’d get more coverage in local papers that might result in increased attendance.
The GSB press release doesn’t say anything about not being paid, so we don’t know if that was one of the “failed commitments.” If it was, though, that suggests the investors failed to adequately capitalize the league to survive even a poor early return.